In connection with the exhaustion of patience in the search for relationships, I began to go deeper into the context of. In some areas it is easier and with more coverage than working with a sickle. Seo can not work out so many requests, especially if it's budget seo and strongly invested in the search for the most abhorrent business model promoted by the product. I would even say that when advertising does not bring at least a 1-to- 3, it is difficult to call it good. And as online advertising, and a fortiori.
Of course, we know that the average arbitration brings around 10-20 % of the profits. But the arbitration tribunal, and I'm now about business, where there is a component of the office: salaries, office maintenance, taxes. Here without a couple of hundred per cent profit on each ruble invested in the advertising we can not do.
Returning to the talk of the ruble rate of traffic - it certainly is in the context of. Moreover, it is the minimum price which will give you a significant traffic. By setting a minimum price, you will only get crumbs, if not to remain without visitors. Since the ruble - this is our golden mean.
The main strategy of the ruble traffic based on the fact that all the context of the system have in their algorithm, such a thing as any twisting of the budget. T. e. no matter how small or have your rates, contextual system will try to sell these ads. But the smaller the rate, the less often your ad gets into the rotation (the last 1-3 places ). Consequently, the ad with a minimum bid will appear very rarely.
Detours, leading to an increase in traffic, two. Capacity of ad or campaign - the first of them. Some ads even in a single project may increase traffic almost doubled, but not a multiple of the number of ads. T. e. from the fact that you put a 100 ad - 100 times the traffic will not grow. At least I was able to double - no more.
The second way - the involvement of a large number of low. Direct it does not fit too. There is not very convenient built to work with the bass, which reduces everything to the mid - to high-frequency negative words. On the one hand, it saves resources and increases the rate of Yandex at these mid - high frequency, and increases the average traffic to the system, but also affects the quality of this traffic ( click through to the Yandex is about three times worse). In google you can also score a single campaign in the 3000 sentences, and the announcement will compete for the position of each woofer separately. Thus, the selection of a large number of phrases a positive effect on traffic to advordsa, but does little to Yandex. In the runner and the other systems work with the bass makes no sense, because there simply is very little traffic, and competition between the ads is almost absent.
After you create a campaign and ads often have to raise rates to hold down the traffic. This does not necessarily mean that your costs will rise substantially. Just your ad is not quite live up to the required frequency of contact with the rotation. Expose an automatic bid - the discount will be up to 35% of the price. At a rate of 2. 50rub. and even for some words of up to 3. 50rub. gives me the final average price of a clique in a. 78-2. 05 rubles. At Mass you can get traffic requests of a few thousand uniques for 0. 80-1. 00 rubles for the transition. On the commercial midrange, of course, traffic is much less than. But to raise up to 5% of the total weekly traffic for the phrase (according to the report ' The share of traffic ' in lirushke ) it is possible.
A little about the actual systems of contextual advertising. Most traffic in the directives, but this is due not so much the size of the share, and what I said before - forced reductions in the list of phrases. Since increased volatility in the balance board, which explains the emergence of left-wing ads on search phrases that seem to suit them, and the sense of ( pomonitorte Advertise on finding directives). But the overall traffic is growing, and click through even with its fall is sufficient to guarantee the customer the desired number of transitions.
In advorse clickability at 3-4% - not unusual, frankly, I rarely what an ad is less than one percent from the CTR. Of course, there is merit in the main internal algorithms advordsa. A side effect is the same - less traffic. However, in a niche where I basically unscrew, it is comparable with the directives and in some subjects and at most.
A single word for the two systems - the zasrannosti advertising and the impact of ads on clickability. Reducing the number of phrases in the Yasha leads to a huge get-together on a page of ads. Add the card market, Pictures, itself a poor user to grant and must also think about where to click on this colored with a rainbow doorway (in other words a hammer and you will not name ). So for a number of phrases, where a lot of impressions and few clicks, I advise you to see the issue - it may be worth to give up hits for this phrase. After all it is worth remembering that the Rotation includes to determine the frequency of all the shows. And the more useful hits, the better the overall campaign will be.
Do not think that something better than Google. Recent innovations include a number of phrases map to the right, the output position of the card after the first 2-3 positions in the moon ( in the mixing of issuance ). As a result, your ads, if they are not spetsrazmeschenii, then scrolling will fall under the map and hide behind it, reducing clicks on them. Some users with small screens do not really get to see the ads on the right - they are almost always hidden under the map.
Runner, leaving the transitions from the search - not so bad. But traffic is almost a ghost. However, given that the runner - a reseller of Google's core services and content in the frame of the dying, the ruble clicks you can squeeze out from there. Little, but it is also something.
Magna from RBC - dead. No clicks per week. Mediatarget from lirushki - inefficient garbage for niche ad placements. Perhaps some entertainment or something and then seoobyavleniya will, but I needed a commercial hotel traffic, so, too, as long as there is no clicks.
Stable traffic gives directadvert - its a bit, but it is. Slightly worse than the runner, and confuses the origin of the traffic - the sources are not disclosed, all transitions from the alleged direktadverta, which allegedly show somewhere. The usefulness of this traffic can not assess yet - it is only an addition to the general compote.
On the left a snack ads on social networks. But until then to talk about - all in the stage of testing. try. A couple of weeks, I will describe feelings. Inability to set the kill switches. Shows are all just. T. e. essentially no different from the usual banner ads do not.
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Third day back pain. Print hard to try to move his little hands and head. Tomorrow I will go to the manual. I had to carry nafig adobe premier (he worked through the ass ) and put the Pinnacle (just set, so no comment). mastering the installation of. The camera seems already mastered. I think over the subject for a video. Kazapu moved to a new more powerful server. Again, looking for a programmer and now the designer. Those who wish to work - to write to Irina for ya. le. niva @ gmail. com. We also consider the nominations of employees in the wings. There need more accuracy and neboyazn things like ftp, archives, html. Also write to Irina.
Maxim Shepherds gave their base ( 170millionka 66millionka tips). Not everyone is pleased, but this article is partially required this gift. Wait for the review of this shell.
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